Truth Rising is a digital program designed to counter the misinformation spread by the oil & gas industry. Every year, the industry spends millions of dollars on deceptive and fear-based tv, radio, print and digital advertising to push their false narrative about fracking.

This special interest spending has created an asymmetrical fight between oil & gas companies and residents who want to protect their homes, families and property from the leaks, explosions and toxic emissions associated with fracking. Marginalized communities and communities of color who often suffer the worst impacts from industrial operations are repeatedly targeted with misinformation campaigns. 

As long as the oil & gas industry continues to spread their lies, we will continue to spread the truth – that fracking is a boom and bust business that is destroying our health, safety, air, water, economy and climate.



As an organization, we recognize the lack of diversity, inclusiveness and representation within the environmental movement. In order to effectively tackle the climate crisis, which disproportionately affects marginalized, rural and communities of color, we need to build a powerful movement that crosses racial, economic and geographic divides.

To address this issue, we recently launched our Climate REDI program to create greater Representation, Equity, Diversity, and Inclusion in the climate movement. Led by people of color, the program aims to build mutually supportive partnerships with diverse allies to promote local leadership and center the voices of African-American, Indigenous and Latino communities on climate issues.

We believe that in order to combat the climate crisis, we must be REDI; we must build a movement that is centered on Representation, Equity, Diversity and Inclusion.