Truth Rising

Truth Rising is a digital program designed to counter the misinformation spread by the oil & gas industry.

Every year, the industry spends millions of dollars on deceptive advertising to push their false narrative about fracking.

Massive special interest spending has created an asymmetrical fight between oil & gas companies and residents who want to protect their homes from the leaks, explosions, toxic emissions, and health impacts associated with fracking.

AS LONG AS THE OIL & GAS INDUSTRY CONTINUES TO SPREAD IT'S LIES, WE WILL CONTINUE TO SPREAD THE TRUTH:
FRACKING IS A BOOM-AND-BUST BUSINESS DESTROYING OUR HEALTH, SAFETY, AIR, WATER, ECONOMY, AND CLIMATE.

In June, 2020, we launched Truth Rising:

A long-term counter-messaging and educational program to uncover the industry’s dirty lies and spread the truth about fracking.

In partnership with ProgressNow Colorado, the program’s goal is to increase social media presence and reach broader audiences.

Highlighting oil & gas industry bankruptcies and unstable financials generated:

600,000+

Reached on Facebook and Instagram

400,000+

Digital ad impressions

100,000+

Video impressions